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SkyTab vs Toast

Toast Overview

Toast is a bar and restaurant cloud-based POS company that has grown rapidly through significant VC funding, recent IPO, a direct sales team, and aggressive marketing. Toast offers proprietary hardware and software and includes payment processing with Android systems designed to service more complex restaurants. Their back end can be managed on any device in real time, and they are able to develop and iterate very quickly due to their large development team.

Products

Program/Features:

Order & Pay, Gift Cards Module, Partner Connect (integrations), Third-Party Delivery Integration Bundle, xtraCHEF (inventory), Marketing + Loyalty, Email Marketing, Tips Manager, Payroll & Team Management, Capital, Restaurant Card, Pay Card, Delivery

 

Hardware:

Toast Flex/…for Guest/…for Kitchen, Toast Go 2, Kiosk, accessories

Pricing

  • Set up + monthly + additional processing fees for features 

  • Costly for fully integrated merchants with all of the additional features and integrations 

  • Toast shop in back of POS allows for merchants to view and add features at flat rate without sales support

Strengths

Mature cloud product

• Software allows for greater intricacies of needs (modifiers, etc.)

• Quick development and iterations of products ‘Sticky’ product model

• Sell “simpler” solution with own versions of analytics, online ordering, delivery, etc.

• Get merchants ‘on the hook’ with initial “POS and Go” use Sept 2021 IPO

• Influx of cash to build sales teams, promote product Brand awareness and marketing

• Social media, merchant-facing articles, support, community

Weaknesses

Third-party integration cost

• Monthly integration fees for third-party integrations increase overall cost

• Toast needs these monthly fees to help sustain their growth without having their own payments Platform cost

• Base product sold with SaaS and processing fees

• Add-on modules each monetized separately adding significant cost to the platform Direct sales model

• Inefficient installation and support service, with most work done remotely

SkyTab POS versus Toast POS comparison

Why SkyTab over Toast

Significant ongoing investment into SkyTab bar & restaurant

• Building out features and functionality

• Want and use merchant feedback to determine features

End-to-end payments pricing model

• Shift4 opens up a plethora of features and functionality that is free of charge, both setup and monthly

• Built-in features like contactless ordering and payments as well as online ordering, allowing for more inherent functionality

Shift4’s June 2020 IPO

• Grow development teams, expand footprint of small business with ecommerce options Diverse product portfolio

Allows more resiliency as a company in difficult industry environments

SkyTab POS versus Toast POS comparison

Tired of being just another account at Toast? Coastal SkyTab has local service for Mississippi Gulf Coast restaurants and bars with 24/7 USA based tech support.

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